ASGroupStrategic Ventures. Smart Solutions. Sustainable Growth.

A diversified Saudi holding company operating across smart-home technology, grooming & retail, digital services, and business operations.

Our Portfolio

Wirada

Smart Home Conversions

Espada

Grooming & Retail

Khidma

Home Services App

Future Ventures

New Opportunities

About AS Group

Atlal AlSharq Group is a forward-thinking Saudi holding company committed to building and scaling ventures that matter. We identify opportunities, invest in innovation, and execute with precision.

Vision

To be a leading diversified holding company recognized for strategic innovation and operational excellence across the Kingdom and beyond.

Mission

To create lasting value through smart investments, sustainable growth, and empowering ventures that improve everyday life.

Our Values

Innovation

Embracing cutting-edge solutions and forward-thinking strategies.

Execution

Delivering results with precision, reliability, and accountability.

Growth

Building scalable ventures with long-term sustainable impact.

Reliability

Earning trust through consistency and professional excellence.

Group Companies

Wirada

Transform traditional homes into intelligent living spaces with cutting-edge IoT solutions and automation technology.

Espada

Premium grooming services and retail experiences that redefine personal care standards.

Khidma

On-demand platform connecting homeowners with trusted service professionals across the Kingdom.

Future Ventures

Exploring emerging markets in IoT, retail innovation, and digital transformation.

Our Sectors

Smart Home & IoT

Leading the transformation of residential and commercial spaces with intelligent automation and connectivity solutions.

Retail & Grooming

Delivering premium consumer experiences through innovative retail concepts and grooming services.

Tech Platforms & Apps

Building digital platforms that connect services with users seamlessly and efficiently.

Business Consulting & Operations

Providing strategic guidance and operational support to drive business transformation.

Get in Touch

Ready to explore opportunities or learn more about AS Group? We'd love to hear from you.

Contact Information

Working Hours

Sunday - Thursday: 9:00 AM - 6:00 PM

Company Information

Atlal AlSharq Group

Commercial Registration: 7025064879

Saudi Arabia